A business, technology and transformation view on how we introduced GenAI to a major professional membership body, to improve the internal and external customer experience.
The journey from idea to production-ready
Key drivers that swayed decision-making
Why new technology and customer experience are highly valued in ICEAW
The impact and change required to bring GenAI into the organisation as a capability
A high-level view behind the scenes of how the solution is constructed
An estimation for the timeline and team to implement the solution
Adam Thompson
Head of Digital Product & Experience
ICAEW
As Head of Digital Product & Experience at ICAEW – a world-leading professional body – Adam Thompson’s role is to drive innovation of the digital products and services that support and connect a community of over 200,000 accountancy and finance professionals. Adam has previously spoken at conferences on ICAEW’s application of AI, to enhance a digital experience anchored by web and mobile technologies for consumers in 146 countries.
