Build richer, more meaningful experiences that deliver greater impact – and ultimately drive satisfaction and loyalty.
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UX Design.
Maximise your product and service potential with expert research, analysis and human-centred design.
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Deepen the connection between your business and your users.
We help you build and re-imagine use cases, features and whole journeys to deliver more competitive, meaningful experiences to your customers.
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Create digital products that people love to use.
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Decrease delivery risk and cost.
Ensure your product is precisely aligned with the needs of your users, customers and citizens, drastically reducing expensive re-work.
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Champion inclusive design.
Ensure you don’t leave anyone out of the experience due to accessibility or economic constraints.
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Reduce support and training overhead.
Design out typical issues that interrupt user flows and create negative perceptions of your product and/ or brand.
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IN ACTION
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Revvy.
Transforming the hiring process to meet the needs of digital native users.
As a modern, tech-savvy recruitment platform, Revvy were looking to revolutionize their outmoded application and hiring process, introducing AI-powered candidate matching to meet the needs of their digital native users.
To enable Revvy’s teams to meet their objectives, we built and designed an easy-to-use mobile app and recruitment web platform. Recruiters benefited from a hiring dashboard, AI-powered candidate matching, automated screening, detailed candidate profiles, user management, and advanced recruitment analytics – culminating in a Red Dot Award in the Design Concept category.
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Accessibility and inclusive design.
Invest in accessibility and create a more inclusive and user-friendly experience for everyone.
With approximately one in every six people living with disability, producing inaccessible software or digital products means missing out on a substantial user segment whose needs are often overlooked. Ensuring your software can be used by people with diverse disabilities, including those with visual, auditory, motor or cognitive impairments helps build trust and empathy with your audience. Accessibility standards are increasingly becoming legal requirements, and non-compliance can lead to fines and penalties.
We work with businesses looking to adapt their existing products and services to cater for the requirements of the widest possible audience, combining technical expertise with a deep understanding of diverse user needs and behaviours.
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UX writing.
Elevate user experience, making your digital products more efficient and enjoyable to use.
UX writing is critical to creating intuitive and engaging digital experiences. It focuses on crafting clear, concise, relevant content that guides users through interfaces, enhancing usability and satisfaction.
We work with you to ensure your content is accessible and helpful: using simple language, maintaining a consistent tone, and anticipating user needs. Our UX designers and researchers help align your content with real user scenarios, improving user comprehension and reducing friction to drive higher conversion rates and increased customer loyalty.
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Scoping and requirements engineering.
Ensure your users’ needs are accurately captured and addressed from the outset.
Successful product development is built on thorough UX scoping and requirements engineering. The benefits include clear project direction, reduced risk of scope creep and strong, ongoing alignment between stakeholders and development teams. By thoroughly defining user requirements and project scope, development teams can prioritize features that deliver the most value, enhancing satisfaction and engagement.
We apply techniques such as user research, persona creation, and journey mapping to identify and understand your user needs. Our approach focuses on iterative prototyping and regular stakeholder review to ensure your requirements remain relevant and actionable, leading to a more focused and effective development process.
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Information architecture.
Design clear, logical and accessible digital experiences.
Information Architecture (IA) is crucial component of all intuitive and user-friendly digital products. It organizes and structures content in a way that makes it easy for users to find and navigate information, enhancing overall usability and satisfaction. The benefits of effective IA include improved user comprehension, reduced search time, and a more seamless user experience, leading to higher engagement and retention rates.
Our UX specialists help you build sustainable content hierarchies, creating user flow diagrams and detailed sitemaps that help you organize your information. We additionally undertake rigorous usability testing to ensure the IA meets user needs and expectations.
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Interaction design.
Forge a stronger connection between your users and your product.
By designing smooth and efficient interactions, users can complete tasks more easily and enjoyably, leading to higher retention and conversion rates. UX interaction design focuses on creating engaging and intuitive user interactions with digital products that enhance user satisfaction and improve usability.
Techniques such as wireframing, prototyping, and usability testing are essential in this process. We create wireframes that act as as a blueprint for the layout and functionality of your product, then build prototypes that allow for interactive simulations to test user flows and gathers feedback to refine and optimize interactions.
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Our customers.
Ascent works with over 150 businesses in the UK, Europe and North America. From global insurance, healthcare and retail to smart home devices, space exploration and cricket - we get to work with some of the sharpest minds in the brightest businesses.
Taking CX to the next level with AI for 200,000 members.
INSTITUTE OF CHARTERED ACCOUNTANTS
Empowering the evolution of online learning for a leading global platform.
LINKEDIN LEARNING
Improving health and well-being through data transformation.
GSK
Reducing time-to-market for automotive innovation.
BOSCH
Creating compelling omnichannel experiences from bar to browser.
BREWDOG
Empowering the actuarial community to solve problems with R.
SWISS RE
Rebuilding a complex online image editing application for scale.
PICMONKEY
Enabling data science teams to drive class-leading consumer engagement.
HARRODS
Sparking financial literacy and empowering young investors.
RAIFFEISEN STEIERMARK
Introducing formal QA processes, optimising delivery and improving software quality.
RHI MAGNESITA
Democratising data to engage new communities & protect the UK seabed.
THE CROWN ESTATE
Evolving a global infrastructure team into a proven Centre of Excellence for cloud.
BDO
Optimising performance & support with 360° insight into the elite Women’s game.
ENGLAND & WALES CRICKET BOARD
Digitalising orders, boosting efficiency and simplifying communication.
STRABAG
Promoting collaborative experimentation in sustainable food production.
SYNGENTA
Enhancing customer service with an intuitive online portal for managing insurance policies and claim processing.
GRAWE
Creating a seamless UX to simplify skin cancer risk assessments and build user trust.
SKINSCREENER
Improving experience and making life simpler for home automation customers.
HIVE
Developing an intuitive online tool for exterior landscaping design.
MEYER
Bringing on-demand to the UK’s favourite TV listing and review platform.
RADIO TIMES
Reducing cost, accelerating innovation and attracting new talent in healthcare.
PREMIER
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TILES_Other_Services_UX Design
Explore our other services.
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UX Research & User Testing
Collect insight and examine user behaviours to drive digital product design and software strategy decisions.
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UI & Visual Design
Make your product more attractive, unique, credible, memorable and ultimately more human.
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Accessibility & Inclusive Design
Invest in accessibility and create a more inclusive and user-friendly experience for everyone.
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Mobile App Development
Outclass competitors and exceed user expectations with elegant, frictionless mobile app design.
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Let’s get started.
We’ll help you supercharge the delivery of your software products and projects, with the technical capabilities, platforms and processes to get you there on budget, on time, every time. Got a challenge in mind? We’re ready when you are.
Get In Touch
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