Drive creativity and innovate with a user-centric approach to problem-solving.
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V2-HERO_Digital & App > Digital Product Strategy
Digital Product Strategy.
Transform ideas into market-leading digital products that people will love to use.
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Explore your target market, get closer to your users and build clear and compelling value propositions.
We help you create thought-through, well-designed digital products and services that are right for your target market, easy to adopt and more likely to attract investment.
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Think design-first.
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Create competitive edge.
Differentiate with a strong, cohesive digital brand identity founded in user and market insights.
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Build compelling service blueprints.
Map and improve your service delivery process to drive higher levels of satisfaction and loyalty.
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Scope and sprint.
Rapidly prototype and test ideas to discover, define and scope your minimum viable product.
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IN ACTION
IN ACTION - Raiffeisen Bank
Raiffeisen Bank.
Helping Raiffeisen bank gamify investment education.
Raiffeisen Landesbank Steiermark, in collaboration with Graz University, recognized the challenge of engaging 25-35 year olds with investment education, where traditional methods would often fall short.
We set out to create an eye-catching interactive app that would deliver the perfect blend of education and entertainment to this target segment, making investment knowledge accessible and relevant. Sophisticated algorithms personalize user experience while interactive modules and challenges help to reinforce learning, building confidence and knowledge of savings and investments.
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VALUE-PROP_#1_Digital Product Strategy
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Customer experience.
Design superior customer journeys and enhance service delivery.
Our approach to customer experience is designed to transform every interaction your customers have with your brand. Identifying key opportunities and pain points to ensure every touchpoint is seamless and engaging, our process leverages design thinking, service blueprints, design sprints, competitor analysis and innovation workshops.
These techniques ensure that your service design is not only innovative but also highly effective, building stronger customer satisfaction and loyalty. By deeply understanding your customers’ needs and behaviours, we create personalized, user-centric experiences that enhance your brand reputation and drive long-term success.
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Design strategy.
Establish a strong digital brand and streamline design operations.
Our design strategy focuses on elevating your brand’s digital presence through a blend of digital branding and DesignOps. We create a cohesive and impactful visual identity that aligns with your business objectives across all digital platforms.
By implementing DesignOps, we streamline design processes, improve efficiency, and foster better collaboration within your team. Our strategic approach ensures that every design initiative is purposeful and resonates with your target audience. We leverage data-driven insights and creative innovation to enhance user engagement and brand recognition, ensuring your brand stands out in a crowded marketplace.
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V2-VALUE-PROP_#3_Digital Product Strategy
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Product conception.
Develop market-ready digital products from ideation to launch.
The product conception process guides you from initial idea to market-ready product with a clear focus on discovery, information architecture, product scoping and MVP. We help you validate concepts through thorough market research and user feedback, ensuring your product meets real-world market needs.
Our scoping and discovery phases define clear project parameters, setting realistic goals and timelines and pointing to the right direction and processes. This holistic approach ensures your product is well-structured, aligned with business objectives, and set for success. By laying a solid foundation, we help you launch products that are innovative, reliable, competitive and well-received by end users.
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Our customers.
Ascent works with over 150 businesses in the UK, Europe and North America. From global insurance, healthcare and retail to smart home devices, space exploration and cricket - we get to work with some of the sharpest minds in the brightest businesses.
Taking CX to the next level with AI for 200,000 members.
INSTITUTE OF CHARTERED ACCOUNTANTS
Reducing time-to-market for automotive innovation.
BOSCH
Empowering the evolution of the online learning — from video2brain to LinkedIn Learning.
LINKEDIN LEARNING
Evolving a global infrastructure team into a proven Centre of Excellence for cloud.
BDO
Empowering the actuarial community to solve problems with R.
SWISS RE
Rebuilding a complex flash-based online image editing application with state-of-the-art web technologies.
PICMONKEY
Improving health and well-being through data transformation.
GSK
Enabling data science teams to drive class-leading consumer engagement.
HARRODS
Digitalising construction site orders, boosting efficiency and simplifying communication.
STRABAG
Bringing the technical vision to life for progressive professional services.
RSM
Orchestrating jobs and parts distribution across 6000+ UK sites.
BT
Sparking financial literacy and empowering young investors with the fit2invest app.
RAIFFEISEN STEIERMARK
Optimising performance & support with 360° insight into the elite Women’s game.
ENGLAND & WALES CRICKET BOARD
Promoting collaborative experimentation in sustainable food production.
SYNGENTA
Introducing formal QA process, optimising release process and improving overall software quality.
RHI MAGNESITA
Creating compelling omnichannel experiences from bar to browser.
BREWDOG
Democratising data to engage new communities & protect the UK seabed.
THE CROWN ESTATE
Designing a professional social network envisioned to disrupt the recruitment market.
REVVY.
Delivering the horizontal scale to expand into new medical research fields.
HANSON WADE
Improving experience and making life simpler for home automation customers.
HIVE
Reducing administrative overhead in animal sanctuaries by digitalising animal care management.
FOUR PAWS
Unlocking the power of data and analytics to accelerate growth.
GAP GROUP
Bringing on-demand to the UK’s favourite TV listing and review platform.
RADIO TIMES
Creating and establishing a unique digital brand through visual storytelling and purpose-driven design approach.
RIDEAMIGOS
Reducing cost, accelerating innovation and attracting new talent in healthcare.
PREMIER
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TILES_Other_Services_Digital Product Strategy
Explore our other services.
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UX Research & User Testing
Collect insight and examine user behaviours to drive digital product design and software strategy decisions.
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User Experience Design
Maximise your product and service potential with expert research, analysis and human-centred design.
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UI & Visual Design
Make your product more attractive, unique, credible, memorable and ultimately more human.
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Accessibility & Inclusive Design
Invest in accessibility and create a more inclusive and user-friendly experience for everyone.
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FOOTER_Lets get started section - Software & Design LINKED
Let’s get started.
We’ll help you supercharge the delivery of your software products and projects, with the technical capabilities, platforms and processes to get you there on budget, on time, every time. Got a challenge in mind? We’re ready when you are.
Get In Touch
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